The announcement comes on the heels of significant revenue growth for LoopMe, with the company closing out 2022 with 27% growth year-on-year in the APAC region, and 55% global growth year-on-year – surpassing $150Million in revenue in the last 12 months. This demonstrates continuing demand for LoopMe’s suite of outcomes-based technology products, which do not rely on personal identifying data and are available across mobile, CTV, digital audio, digital out-of-home and other emerging digital advertising channels.
De Nardis has proven experience in industry-leading agencies and technology companies across APAC and EMEA, most recently holding the role of Global Agency Development Lead, APAC for TikTok. He has also held positions at IAB, Omnicom Media Group Asia Pacific, and Handprint. At LoopMe, De Nardis will spearhead the company’s expansion in South East Asia across Singapore, Australia, and India.
Fung, who has been with LoopMe for over three years, initially joined as Sales Director, and has also served as Interim General Manager for APAC. In his new role as Head of North APAC, Fung will drive LoopMe’s expansion in the Greater China Region, Japan, and Korea.
“The APAC market is becoming increasingly important to our business, and these two new appointments will strengthen our senior team and drive growth in the region,” said Stephen Upstone, CEO and Founder at LoopMe. “Bernard has already shown how vital his passion and expertise is in meeting these goals, and we are pleased to have him leading our efforts in the Chinese and Japanese markets. Similarly, bringing someone with as much experience as Alberico on board was a no-brainer, and we are delighted to have him as part of the team for South East Asia.”
Speaking on his appointment, Alberico De Nardis, Head of South East Asia at LoopMe, said:
“LoopMe’s industry-leading AI-powered solution means we’re ideally positioned to continue our expansion in South East Asia, and I’m excited to be part of the APAC team driving this, especially at a time of rapid global growth for the company.”
In addition, LoopMe has announced the role change of Simon Stone to General Manager International. He previously undertook duties as General Manager EMEA and joined LoopMe in 2018 as Commercial Director. His new role will see him responsible for all revenue across EMEA and APAC, as well as overseeing LoopMe’s expansion across these regions by growing its presence and teams in these key markets. Lisa Coffey also joins LoopMe as the company’s global CRO from Amazon, where she most recently held the position of Head of Strategy and Business Development.
LoopMe, a leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimise media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
The Company is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. In January 2022, Mayfair Equity Partners, a leading tech and consumer growth investor, became LoopMe’s majority investor, partnering with the Company’s founders, Stephen Upstone and Marco van de Bergh, its wider management team, and existing institutional investors including BGF.
The Company’s clients include brands, publishers and all five major holding companies, including dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and Warner Bros. Discovery.